Dog owners exhibit the consumer behaviors companies find irresistible. Dog owners are way ahead of the curve when it comes to the pet industries attempts to humanize pets. While dog health in the past has been the exclusive market of veterinarians, the massive growth of interest and spending in the pet nutrition and well being industry has caused the market to expand into big business. Pet stores and websites now offer thousands of pet nutrition and health products. The industry has experienced the rapid and excessive supply of products, enticing organizations to become massive online pet stores. Organizations once using their time effort to provide dog nutrition and health information in the hopes of convincing owners to spend on dog health care, now find the consumer showing up ready to spend. Pet supplement companies now longer needing to provide compelling research to convince owners of the advantages of supplement products are redirect their efforts to marketing hundreds of products. VitaHound’s daily research efforts utilize a vast network of Universities, Commercial R&D, and independent sites whose purpose is to provide the best information on dog health. Our organization was and still is one of the few companies dedicated to dog health research viewing the market as a dog health care industry and not just a pet supply industry. VitaHound’s readers benefit from the combination of research and products that are highly effectual, eliminating the waste of time and money on useless approaches dog health care. VitaHound is excited about the prospects of the dog health care focusing on nutrients and tactics that vastly improve the vitality and physical well being of dogs, rather than the hype and marketing that dominates the human nutrition and health industry.
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